The Silent Surveillance Economy: How Your Face Became Currency

Walk past a billboard in a major city today and chances are it isn’t just showing you an ad — it’s watching you. Hidden cameras measure your age, gender, even your mood. That data doesn’t stay on the street; it’s fed into the vast ad-tech machine.

Retail stores like Walgreens and Walmart tested facial recognition to profile customers’ demographics. Clearview AI scraped billions of faces from the internet without consent. Apple’s FaceID may be secure, but the normalization of unlocking with your face primes society for broader biometric capture.

VisibleToHumans designs patterns intended to disrupt this quiet capture. Our glitch-infused camo and sacred geometry illusions create visual noise that reduces the chance of your biometric features being digitized when you shop or move through the city.

Awareness is the first defense. Fashion is the second.